Oct 24 | BE BEYOND

Raw Beauty

Here at Beyond Yoga, we live to celebrate every woman and what makes her uniquely beautiful. It’s about being authentic and real — and rising above the impossible standards of beauty so often promoted by the media. And so, as the capstone of our ten year anniversary season, we were inspired to create a very special collaboration around our biggest brand value: body positivity.

We partnered with the amazing non-profit RAW Beauty Talks, whose body positive mission really spoke to us. Five dollars of every piece of the collection will go to their Free to Be program, which promotes body positivity for boys and girls grades six through eight. Together, we proudly stand strong for inclusivity, confidence and a mindful approach to real standards of beauty.

For this campaign, we chose a handful of real women who are making a positive impact in the world. They fearlessly agreed to embrace their raw beauty and step in front of our camera with no makeup and no retouching.

Meet our RAW beauties below, and hear what they have to say about the experience.

Katie Willcox

As the Founder of Healthy is the New Skinny, Katie works every day to challenge the media’s messaging. Her message is based on health and wellness — and reminding all women that they are lovable just as they are.

If appearance didn’t matter…
our society would finally value the true characteristics of people and the unique qualities that they possess. We’d have a lot better role models in the media and overall, I think we’d be able to accomplish more as a society.

Getting RAW was…
an eye-opening experience. It was a little bit of a shock at first, because I look different than normal after having a baby just one month ago. It was also very different from other shoots I’ve done where I have a hair and makeup team aiming for a specific look. Even though I don’t wear makeup most of the time, in a professional setting I always have hair and makeup so this was a fun way to challenge how I see myself. I realized that even though my body and personal beauty evolves and changes, it doesn’t have to mean better or worse. It’s just different. It’s important to enjoy loving both ways of your self,  (the done up version and the RAW version) because at the end of the day, they’re both you. 

Beauty is…
overrated and misunderstood. “Beauty” as we know it is an idea that has been manipulated over and over again by the industry in order to gain a profit. I believe that beauty is more of a feeling rather than a “look.” When you challenge what you’ve been sold as beauty your entire life, you give yourself and opportunity to feel the true meaning of authentic beauty.

Jami Gaddy

Jami is the Creator and Editor-In-Chief of Fitness Fashion Magazine. As a fitness model, designer, health and wellness coach and nutrition expert, she dedicates her time promoting a healthy lifestyle and body image.

If appearance didn’t matter…
we would be more at peace being our true selves in more important areas like character and personality. 

Getting RAW was…
very natural for me because I always try to be as fresh as possible in every aspect of my life.

Beauty is…
a feeling not a look. 

Katie Stuart

Style blogger Katie Stuart is too adorable for words. Her wanderlust-inspired fashion blog All Glammed Up is about living a full and fashionable life with any body and any budget. 

If appearance didn’t matter…
the world would be a better place.

Getting RAW was…
uncomfortable, yet freeing at the same time!

Beauty is…
knowing who you truly are.

Hannah Ray

Social media maven Hannah Ray is living life to the fullest each and every day authentically. Her Instagram promotes wellness and yoga but also eating that piece of pizza when you want to!

If appearance didn’t matter… 
the world would be an even more beautiful genuine and accepting place.

Getting RAW was… 
humbling and liberating.

Beauty is…
everywhere, in all the small things. In your daily actions, how you live your life and treat others. How your mind works, not just physical appearance. 

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"Talk to yourself like you would to someone you love." —Brené Brown

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