BEYOND YOGA is an activewear and lifestyle brand that combines functionality, comfort and style. Designed with every body type in mind, BEYOND YOGA offers flattering, fit-focused collections that move effortlessly from day to night, and from the gym to meetings and beyond. BEYOND YOGA believes that every woman should celebrate their body. Beauty is not a size, it's a state of mind.
Made with love in the U.S.A., BEYOND YOGA is crafted from luxuriously soft yet durable, wash-and-wear fabrics. Its collections are produced in sizes XXS-XL to fit every body type–from size 0 to 16, and from petite to curvy. Each piece is meticulously designed and tested to ensure optimal comfort and functionality–from bra straps providing adequate support to elastic-free waistbands preventing uncomfortable digging and bulging.
Offering fashion-forward silhouettes in timeless neutrals and seasonal colors, BEYOND YOGA has attracted a loyal Hollywood following, including Charlize Theron, Reese Witherspoon, Jennifer Aniston, Julia Roberts, Blake Lively and Gwyneth Paltrow.
When Jodi Guber Brufsky was a yoga instructor and life coach in 2005, she searched for, but couldn't find, stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. "I wanted to create workout and lifestyle clothes that were easy to wear and that I could feel confident in." she says. The next year, she launched Beyond Yoga, a line of sophisticated basics that celebrate and inspire women in their workouts and in their lives.
Jodi grew up in Hollywood, daughter of legendary producer Peter Guber and yogi philanthropist Tara Lynda Guber, in the world of celebrity. She constantly felt pressure to look a certain way, and mastered the art of flattering her body at any size, whether in the spotlight or for herself. Jodi began a successful career as a talent agent at ICM and William Morris, and later co-founded a full service event and public relations company, Beyond PR. But she continually struggled with her body image. Yoga ultimately led Jodi to her purpose. "Yoga changed my outlook on life, I became more focused on intention and integrity. This drew me to launch Beyond Yoga so I could inspire other women to feel as empowered as I do."
As Founder, Chairman and Chief Creative Officer of Beyond Yoga, Jodi shapes the vision and direction of Beyond Yoga. Through this platform, Jodi encourages women on their own journeys of self-acceptance with powerful messaging like the Be Body Proud campaign. Beyond Yoga is a true supporter of a woman's path to body confidence.
Jodi is also on the board of I Am That Girl, a not-for-profit community of girls that aims to turn self-doubt into self-love. "It really resonates with the 'why' of Beyond Yoga. I Am That Girl is youthful, honest and authentic and delivers a similar positive message," she says. Jodi plans to live to the age of 125, as a fit and healthy person, wearing Beyond Yoga.
Michelle Wahler had a vision of living in California. She was manufacturing and selling her own illustrative clothing and accessories line, Unsweetened, in New York when she made the move west. As an entrepreneur and former graphic designer at People, Harper's Bazaar and Yahoo!, Michelle was looking to change her life. Her first week in Los Angeles, a mutual friend introduced Michelle to Jodi Guber Brufsky, who wanted to turn her vision of a wearer-friendly line of yoga clothes into reality. And so, Michelle began sketching Jodi's ideas. Together, they launched Beyond Yoga in 2006 out of Jodi's bedroom.
Now, as Co-Founder, President and COO, Michelle oversees all aspects of the business including production, marketing, and sales. She collaborates with Jodi on design, fit and quality testing, ensuring that every piece works for a wide range of women's bodies, not just fit models. "The best I can wish for all women is to accept and love themselves for who they are," says Michelle. "Our goal for Beyond Yoga is to help women be in a place of strength; feeling comfortable and supported is the first step."