OUR STORY

To be nobody but yourself in a world which is doing its best day and night to make you like everybody else means to fight the hardest battle which any human being can fight – but never stop fighting!

-E.E. Cummings

Just like you, I know this battle well: the battle to be true to myself no matter what. I strongly believe that there is no greater or more worthwhile cause. And as part of my commitment (or fight as referred to above), I’ve decided to start i am BEYOND, a lifestyle blog and forum to share my innermost struggles, triumphs, ideas, passions and friends I have made along the way. Through my openness, I hope you find the inspiration to be you.

Let me introduce myself. I am Jodi Guber Brufsky. I am a mother, a daughter, a sister, an aunt and a wife. I am also the founder and visionary of Beyond Yoga, a yoga-inspired lifestyle brand for today’s woman. I like to think of myself as a spiritual entrepreneur of sorts and I have my past experiences to thank for this.

I was born into an unusual and amazing family, one that is often referred to as “Hollywood royalty.” My father is legendary film producer Peter Guber and my mother, Tara Guber, is a forward-thinking yogi philanthropist. While I do appreciate the high life treatment, I will never be the “royal” type. At heart, I am a hard-working, down-to-earth girl who loves high end luxuries, as well as practical finds.

Growing up in the spotlight of the entertainment industry was tough. People were always noticing what I wore and how I looked. As a young woman who struggled with her weight for most of her childhood, it was challenging being compared to the skinny women of movieland. I had to find a way to accept myself.

Thankfully, I began practicing yoga. The teachings of yoga combined with the physical exercise helped me approach life with clarity. I stopped comparing myself to others and focused on living the life that was right for me. Instead of trying to change myself, I learned to love myself as I was and dress in a way that flattered my body so I could look and feel my very best.

It was this newfound perspective that inspired me to create Beyond Yoga, a line of clothing for everybody and every body. The purpose of Beyond Yoga is to help women feel beautiful all day long, allowing for an effortless transition from carpool to class, lounging to lunch or work to workout with stylish ease. Made in the USA to support my local community, the brand promotes awareness and authenticity.

Today, I realize that struggles and challenges make me who I am. They make me authentic. And by being myself, I aim to inspire women to love who they are from the inside, to discover and accept themselves, and to embrace their own authenticity.

Join me as I continue my journey of exploration, seeking balance and discovering the finer things in life. I am here to share, guide, learn and grow with you. And have lots of fun along the way!

Warmest,

Jodi Guber Brufsky

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