Beyond Yoga originated from Jodi Guber Brufsky’s commitment to supporting and inspiring women to live passionate, authentic lives, loving who they are inside and out. A yoga-inspired collection of workout and lifestyle clothes, Beyond Yoga is ideal for modern living, from carpool to class, and lounging to lunch. Beyond Yoga means comfort, support and style and believes that confidence is not a size, but a state of mind. Designed for a real woman’s body, only using non-retouched photography and available in sizes XXS to XXL, it fits a variety of body types, shapes and sizes, from petite to curvy. Made with love in the U.S.A., Beyond Yoga is crafted from luxuriously soft, durable, wash-and-wear fabrics. Each piece is meticulously designed and tested to ensure optimal comfort and functionality—from athletic tops that work for different sizes and activities to contoured elastic-free waistbands that prevent uncomfortable digging and won’t roll down. Beyond Yoga promotes a healthy outlook and realistic life perspective. “We encourage women to embrace who they are at this moment, instead of looking to be something or someone they are not already.”
When Jodi Guber Brufsky was a yoga instructor and life coach in 2005, she searched for, but couldn’t find, stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. “I wanted to create workout and lifestyle clothes that were easy to wear and that I could feel confident in,” she says. The next year, she launched Beyond Yoga, a line of sophisticated basics that celebrate and inspire women in their workouts and in their lives.
Jodi grew up in Hollywood, daughter of legendary producer Peter Guber and yogi philanthropist Tara Lynda Guber, in the world of celebrity. She constantly felt pressure to look a certain way, and mastered the art of flattering her body at any size, whether in the spotlight or for herself. Jodi began a successful career as a talent agent at ICM and William Morris, and later co-founded a full service event and public relations company, Beyond PR. But she continually struggled with her body image. Yoga ultimately led Jodi to her purpose. “Yoga changed my outlook on life, I became more focused on intention and integrity. This drew me to launch Beyond Yoga so I could inspire other women to feel as empowered as I do.”
As Founder, Chairwoman and Chief Creative Officer of Beyond Yoga, Jodi shapes the vision and direction of Beyond Yoga. Through this platform, Jodi encourages women on their own journeys of self-acceptance with powerful messaging like the Be Body Proud campaign. Beyond Yoga is a true supporter of a woman’s path to body confidence.
Jodi is also on the board of I Am That Girl, a not-for-profit community of girls that aims to turn self-doubt into self-love. “It really resonates with the ‘why’ of Beyond Yoga. I Am That Girl is youthful, honest and authentic and delivers a similar positive message,” she says. Jodi plans to live to the age of 125, as a fit and healthy person, wearing Beyond Yoga.
Michelle Wahler is CEO and co-founder of Beyond Yoga, a lifestyle apparel company sold in over 1,500 locations worldwide and made in the USA. Based in Los Angeles, Michelle oversees all aspects of the company and believes strongly in the mission of Beyond Yoga to help women feel comfortable, confident and empowered. Prior to Beyond Yoga, Michelle lived in New York City working for People Magazine, Harper’s Bazaar and Yahoo. While there, Michelle created and developed her own illustrative clothing and accessories line which led to her relocation to California, partnering with Jodi Guber and Beyond Yoga. Along with her responsibilities of overseeing the day to day and strategic execution of Beyond Yoga, Michelle continues to collaborate with Jodi and the design team on concept, quality testing, and fit to ensure that every piece flatters a wide range of women’s bodies.
Michelle lives in Venice, California with her husband and two dogs.