Our Story

 
BEYOND YOGA is a luxury lifestyle brand operating at the fulcrum of fashion and functionality, combining the best elements of activewear and style to form a collection that is chic, flattering and above all, accessible. Inspired by founder, Jodi Guber's, personal experiences growing up in Hollywood and struggling with society's ideas of body image - BEYOND YOGA was born. Made with every woman's figure in mind – BEYOND YOGA celebrates curves and the perfect fit for all shapes and sizes.

BEYOND YOGA designs styles that move effortlessly from day to night, through the gym, into meetings and home. Where sumptuous, easy-care fabrics meet impeccable detailing and luxury basics that suit every woman's wardrobe. From our design to our expressive color stories - each and every season offers fresh new understated hues, coupled with elegant neutrals and bold, vibrant colors. Whether worn on the mat, in the office or out to dinner, these carefully crafted pieces take women exactly where they need to go.

Our mission has always been to encourage a community of diversity and style. We uphold this mission with the support of a community of talented individuals, who share our brand with people around the world through everyday initiatives. Our team of sales representatives, customer service professionals and design and marketing team members each help lay the foundation for a community greater than our own.

Founder Jodi Guber Brufsky, and Co-Founder Michelle Wahler encourage the BEYOND YOGA mission through the creation of charitable opportunities, directly supporting the brand’s BEYOND YOGA woman and their families alike. From charity to Hollywood’s go-to brand; celebrity fans include Reese Witherspoon, Jennifer Aniston, Julia Roberts, Blake Lively and Gwyneth Paltrow – just to name a few. BEYOND YOGA proves to be for every woman, from the everyday mom, to the celebrity fashionista. A growing brand full of fans from all walks of life, eager to enjoy the pleasantries of fashion and functionality in one.

We are taking a stand for what it means to be beautiful. We want to redefine its meaning and bring women back to themselves, to look inside and recognize their natural beauty. Our mission is to empower women of different shapes and sizes by nurturing self-esteem and helping women celebrate their bodies just as they are.

OUR CORE VALUES:
• Integrity
• Gratitude
• Flexibility
• Authenticity
• Quality
• Personal Responsibility